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Money is NOT the No 1 reason for starting your own business

I’ve talked with many, many people about their reasons for starting their own business, and surprisingly not one of them told me the possibility of earning huge profits was their No 1 reason.

The reasons for starting their own business were  – in a nutshell – because of a frustration they had in their job where their employer did not include them in decision making or the direction of their business.

The person was:

  • not listened to when they did offer new ideas for improving their employer’s business
  • not encouraged by their employer to  input new ideas for improving their employer’s business
  • not consulted on changes to the running of the business before it affected them (and when there were big changes, this made it even more important to be consulted on).